The matter has basically been settled.
In my opinion, this incident has certainly had a very bad impact. Whether it is the pretender drama Party (everyone still wants to make a big film) or Hu Ge and Wang Kai, it was originally a very unpleasant disaster.
But from another point of view, only from the construction of Wang Kai's fan group, this very bad event in a short time has no significance in the long run.
Originally, in order to heat up the Huading award, the water army was purchased to play fans of all parties, and the self directed and self performed a fight between fans. After being pulled out, it has become a laughing stock. Both credibility and public opinion have long been swept away. So the dispute over this boring award itself is not very meaningful. The Huading award itself is very bad. Of course, the play's remarks are inappropriate. If this matter can be fired to this point, it will be a little out of control. Do you have to do this, letNWe apologize,NThe official statement issued by Fang is actually debatable.
This matter will come to this day. In essence, it is still an old grudge. On the one hand, Hu Ge fans' long-term concern about the two hot dramas starring Langya bang and the pretender has promoted the accident of Wang Kai, the original "18th tier artist", which has derived speculation, doubt and dissatisfaction with the noon and drama side's "stepping down to kill the donkey", as well as disgust at Wang Kai's agent's improper remarks; On the other hand, Wang Kai's fans1130Five months later, the public relations in the afternoon did not give the long - term heart to heart, and it suck for Wang Kaichao to work hard for five months.
The old grievances between the two sides twisted together and broke out in the Huading award event. Whether it is Hu Ge fans' anger at the pretender's drama side or Wang Kai's fans' request for the pretender's official micro apology, it is not without trace.
Next, I mainly want to say the significance of this matter to Wang Kai's fan group.
1130Is a thorn forever. Five months have passed430, the time point and method are also very similar. The difference is, first, because1130In every dispute since then, Wang Kai must face "ginseng" and "black name", which can not be avoided for a long time; Second, and1130Compared with chaos,430Wang Kai's fan base has obviously improved a lot.
Clear division of labor and decisive response. Consciously screenshots, long text is also rational and objective enough. Both the long article on the evidence in the process and the long article on the summary after the end are concise and restrained, especially emphasizing "supporting the rights protection of Hu Ge fans" but "opposing the slander of Wang Kai and ginseng", with clear demands.
Several large-sized fans took on the role of guiding the wind direction.
Learn to use your resources. I know that I take the initiative to turn to the hot topic "pretender" "Apologize", instead of waiting passively for negative topics like before. By not playing a new playTAGTo show their attitude and "punishment" (this behavior itself does have the meaning of affecting the innocent, but it is understandable to use it as a "wartime means" for a short time to reflect their strength or force the other party to face up to the problem).
Treat the marketing number with poor tone, know that there is no need to argue, continue to recruit black people, learn not to give heat, and only praise a complete explanation and comment to the highest number of votes to the front. (although this has not been done very well)
I don't love war. Got the desired result "official wechat clarifies and apologizes"+After the "award organizing committee clarifies and apologizes", stop the flag and make a summary, and then the publicity of the new play, the publicity of the new play, the flower maniac.
By the way, with the studio, the official statement is fast and formal. It's very pleasant.
Such an event can always have no best, and no one wants it to appear. But this is also a test and level training. The cohesion and unity of fan groups are actually cultivated in the "common hatred". Wang Kai's fan group has an unstable foundation. There are too many new fans, and the old fans don't have the experience to deal with the right and wrong after the explosion. Whether it's the exercise of big fans or the consolidation of new fans, it needs a process, external fighting and internal debate, which is a very normal thing. Through such an event, coupled with the shortage of endorsement products some time ago, the outside world can face up to the power of fan groups from both positive and negative aspects. For Wang Kai himself, the existence of strong backing is also a good thing in the long run.
For any "huge" fan group, "strong" and "tough" are inevitable names.
from80、90Hong Kong Music in the S05The mainland draft after two years, and then to10This is true of the disputes in the Korean circle after.
The other side of "special flower maniac" is, of course, "special fight". One on both sides, very normal.
However, some specific practices of this event are still worth discussing, reflecting and summarizing. For example, is it really necessary for the drama party to "apologize" so seriously? Is it enough to clarify the "statement" of all parties; Is it really necessary to use such harsh wordsATTo the boss of the company, is it too careless of Wang Kai's friendship with the company and bole; After the play apologized, do you really want to "be a good man" on the screen; For an official micro enterprise who usually writes diaries and posts and has not experienced online violence, its original intention is to explain the questions of Hu Ge fans as soon as possible. It is difficult to predict what it will be used by other interested people and blame the official micro enterprise for the loss of control of public opinion. Is it a little harsh.
By moving forward in reflection and accumulating experience, the whole regiment is becoming more and more mature.
But in any case, the wind in the palace wall will never stop.
1. stakeholders: Wang Kai fans
2I know that in fact, such questions are almost the same as microblog, full of emotional vent, and are not seriously answered. But I still can't help but want to answer according to the standard of knowing. Here is Zhihu. Even entertainment topics should be treated rationally, objectively, seriously and comprehensively.
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It was released for a day. To be honest, I didn't expect so much praise so soon. I've known for many years. I usually write some "professional" answers in my real name. I've never liked it so fast. From another angle, we can see that the heat of the storm is really not low. Give a sigh.
I saw your comments. I don't want to reply to anyone. Here's an overall response.
When I wanted to answer, I searched the "Huading Award" in Zhihu, and then saw two related questions. One is this question, and the other is how to treat the vigorous Huading award. The man's name is written as man three, and the man's three fans scold each other. Who should be responsible for this?
The number of people who pay attention to the latter problem is obviously more, and the degree of attention is higher than this problem. However, the reason why I chose to write the answer here is precisely because the latter question, from the aspect of the question, emphasizes that "men are masters and men are three fans scolding each other". I don't think it's very friendly. After all, both sides of the matter are innocent from the source. Why should Guan Gong fight Qin Qiong, and the respondents need to discuss from both sides; Personally, as a fan of Wang Kai, I have no right or need to discuss the situation on the other side. The topic of this problem is "how to treat the Huading award. After mistaking Mr. Wang Kai as the protagonist of the TV series the pretender and nominating him, the remarks of the pretender's official blog made Mr. Wang Kai lie at the gun?”Is based on Wang Kai.
This "foothold" is not a tendency to praise or criticize attitude, but a tendency to focus on discussion.
Therefore, I believe those who read this answer will also see that my answer is fundamentally based on how the "Wang Kai's fan group" performs this time, and whether there is other room for discussion and progress.
As the original answer said, "special flower maniac" and "special fight" are like two sides of a coin. Friction is inevitable both internally and externally.
The key is whether we can learn from experience every time, strive to do better next time, be more rational, restrained and civilized, and let the gun go off, deviate from the key point and be unscrupulous, and less each time; For the so-called "free evaluation of evidence", we should also be vigilant against abuse. When each event occurs, we should not speculate others with the greatest malice.
In this process, I believe everyone can benefit.
When I was ready to release this modification, the title owner had deleted the problem to the point where there was only one title "don't tear it up if you want to close the problem?" So it is estimated that no one will come in and see this problem in the future.